AI Product Architecture
Don't Build A Model. Build A Learning Loop.
The question is not 'should we train our own model?' The better question is: what will our product learn that nobody else can see?
Writing
All Articles
Long-form thinking on AI product development, leadership, and the craft of building things that matter.
UX Strategy
From UX Research To AI Product Strategy
The best AI strategy session may start less like a hackathon and more like a good piece of UX research: who is doing the work, what are they trying to decide, and where does the system currently fail them?
AI Product Architecture
The AI App Trap
I threw myself into building AI apps and came out with an uncomfortable conclusion: the app was often the least interesting part.
Practical Frameworks
The AI Opportunity Audit
'Where should we use AI?' is too broad a question. It usually produces a brainstorm, a backlog, and a few ideas that sound impressive until someone asks who owns the data.
Workflow AI
The AI Wrapper Is Dead. Long Live Workflow AI.
The easiest AI product to build is often the easiest one to copy. Here's what separates a fragile wrapper from a durable workflow AI product.
Experiments and Artefacts
The Rapid Feedback Loop: Using AI Personas Without Pretending They Are Real Customers
AI personas are not your customers. That is precisely why they can be useful — as long as you stop pretending they are research and start using them as structured provocation.
Workflow AI
The Real AI Moat Is The Moment A Human Says: No, That's Wrong.
The most valuable sentence in an AI product might be: 'No, that's wrong.' Most products treat correction as friction. Better products treat it as intelligence.
UX Strategy
Why UX Designers May Be Better Positioned Than Prompt Engineers
The most important AI skill may not be writing better prompts. It may be understanding the work well enough to know what should be automated in the first place.
UX Strategy
Your Customer Does Not Buy Figma Files
Your customer does not buy your Figma files. Your board does not buy your component library. They buy confidence that the product will solve a problem, create value, and survive contact with reality.
Article
Test The Thinking Before The Sprint
Before a team spends time reacting to a market signal, it should test the question from more than one angle. AI-assisted persona panels can challenge assumptions before the work hardens into a plan.