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Experiments and Artefacts

Long-form thinking on AI product development, leadership, and the craft of building things that matter.

A cardboard cut-out labelled 'AI persona' sits beside a whiteboard labelled synthetic critique, while a real research chair is clearly marked 'actual evidence'.

The Rapid Feedback Loop: Using AI Personas Without Pretending They Are Real Customers

AI personas are not your customers. That is precisely why they can be useful — as long as you stop pretending they are research and start using them as structured provocation.

3 Mar 2026·5 min read

Experiments and Artefacts

The Rapid Feedback Loop: Using AI Personas Without Pretending They Are Real Customers

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